Roof On The Wit

Objective

Upscale nightclub in a major hotel property needed entertainment and programming.


Solution

Acting as in house talent buyers to help bring in a consistent schedule of DJ’s and national acts.


Result

ROOF saw revenue reach 10-15MM a year, awarding them the #29th highest grossing nightclub in the US. Hotel also saw major increase in room reservations, making ROOF “Top 3 rooftop bars in the world” (Travel + Leisure)