Sir Francis Drake Hotel

Objective

Refresh the entertainment and position of the iconic Starlight Room located within the Sir Francis Drake Hotel in San Francisco.


Solution

Create an entertainment & marketing program that appeals to the locals & provides the hotel guests a taste of San Francisco Nightlife.


Result

The creation of a weekly entertainment calendar including live jazz, DJs, burlesque shows and the iconic Sundays Are a Drag show has given Starlight Room the boost it needed to give its guests the best experience between the cable cars and the stars.