Club Framery at NeoCon 2026
How The Music Trust Brought an Immersive NeoCon Experience to Life at Joy District in Chicago
When the commercial design world descended on Chicago for NeoCon 2026, the creativity didn’t stop when the showrooms closed.
On June 8, Club Framery carried that energy into the night, transforming Joy District into an immersive celebration of live music, champagne, theatrical details, and a packed dance floor.
As a trusted event partner of Framery for years, The Music Trust once again helped activate Club Framery, managing music, sound, special touches, and end-to-end coordination to deliver an extraordinary evening.
Go behind the scenes to see how it all came together and:
How NeoCon’s Show Floor Turned into an Unforgettable Night
Live Music That Took the Energy Higher
Champagne & Angels
How the 360-Degree Brand Came Together
Our Experience Bringing Club Framery to Life
Club Framery 2026 at a Glance
The Music Trust’s role: Music • Sound • Entertainment Coordination • Vendor Collaboration • Experiential Touches • Event Activation
From NeoCon’s Show Floor to an Unforgettable Night
NeoCon has been a leading platform for the commercial interior design industry since 1969.
Each year, the event brings tens of thousands of design professionals to THE MART in Chicago to discover new products, exchange ideas, and connect with the brands influencing the future of commercial spaces.
Among those brands is Framery, a global leader in soundproof office pods and workplace solutions. Following a full day of product launches, presentations, and showroom conversations, Framery hosted Club Framery to bring clients, colleagues, and members of the design community together in a more relaxed, celebratory setting.
Set against Joy District’s energetic River North backdrop, Club Framery traded traditional networking for live music, nightlife, and unexpected moments designed to bring the community together.
Live Music That Took the Energy Higher
Music shaped the pace of Club Framery from the moment guests arrived.
Featuring the Gold Coast All Stars, the evening’s entertainment combined:
Dynamic vocalists
Guitar
Keyboards
Brass
DJ-supported programming.
As the evening and energy evolved, so did the performances by:
Creating space for conversation early in the evening
Building momentum as Joy District filled
Transitioning seamlessly into live music and acts
Transforming the venue into a high-energy dance party.
The Music Trust managed the music and sound, aligning each element with the space, audience, and natural progression of the night.
For a corporate or industry event like Club Framery, successful entertainment involves more than booking exceptional talent. It requires sound, timing, pacing, and atmosphere to work together, so the music can truly enrich the entire guest experience.
Champagne & Angels
Beyond the music, Club Framery was filled with playful, unexpected details designed to pull guests into the experience.
One of the night’s standout installations was a branded champagne wall.
Here’s how it worked:
Guests rang a bell.
Moments later, a white-gloved hand appeared through a concealed opening to present a glass of champagne.
Simple in concept but theatrical in execution, the installation created surprise, encouraged interaction, and quickly became one of the evening’s most memorable features.
Working alongside event partners and vendors, The Music Trust helped coordinate experiential features like the champagne wall, ensuring they complemented the entertainment and supported the larger vision.
Angel performers, oversized white wings, and Joy District’s illuminated Angel Club backdrop added another layer of visual drama, creating natural photo moments throughout the venue.
Together, these details turned the evening into an immersive experience guests could discover, interact with, and make their own.
Bringing a 360-Degree Brand Experience Together
The strongest brand activations rarely depend on one big idea.
Instead, they emerge when the entertainment, sound, lighting, hospitality, décor, and interactive moments all work together to support a shared vision.
Club Framery struck that ideal balance, with each interaction offering something distinctive while reinforcing the same whimsical, elevated atmosphere.
Creating that level of cohesion hinges on:
Close production coordination among the client, venue, entertainers, technical teams, and experiential vendors
Aligned schedules, sound suited to the space, and performances that complement the event’s natural rhythm
Special installations carefully integrated into the broader guest journey.
When every detail works in concert, the logistics fade into the background, leaving guests free to experience the magic.
Years of Bringing Club Framery to Life
The Music Trust has helped activate Club Framery for years, shaping the music, sound, and entertainment behind an event the NeoCon community looks forward to.
That continuity creates an invaluable understanding of the event—its personality, audience, and signature energy. Yet each year must still feel fresh. The challenge is to preserve what guests love while introducing new talent, unexpected details, and new ways to experience the brand.
For 2026, The Music Trust built on our trusted partnership with Framery by delivering dynamic live entertainment, coordinated sound, and imaginative experiential touches that captivated guests throughout the night.
The result felt celebratory, spontaneous, and undeniably fun, as well as fully supported by the precise planning and collaboration essential to making it all feel effortless.
Ready to Activate a Corporate, Industry or Branded Event?
Let’s create an experience your guests will talk about long after it’s over.
Contact The Music Trust to discuss live entertainment, music, sound, and experiential event activation. We work with brands across the U.S., and we’re ready to bring your vision to life.
